Real work.
Real results.

Selected campaigns and content systems from agency, SaaS, entertainment publishing, and performance marketing work — measured in impressions, leads, and engagement, not vanity alone.

Featured Case Studies

Niche: Food & LifestyleInstagram

Soft Garlic Naan & Butter Chicken Reel

31.5M

Impressions

A single recipe Reel built for saves and shares — cinematic cooking steps that converted scrollers into a multi-million reach moment.

Niche: Food & Brand StoryTikTok

From Pan to Plate — Flavor Storytelling

33M

Impressions

A sensory, story-led TikTok that treated a meal as an experience — driving massive organic impressions and likes.

Niche: Entertainment PublishingInstagram

Project 48 — ZAlebs Traffic System

400K+

Peak weekly clicks

Built and ran a traffic-maximization system ensuring no fresh or existing story was missed — timing distribution to rush-hour windows and scheduling overnight, with link-level tracking for one of South Africa’s largest entertainment platforms.

Niche: Multi-Vertical AgencyPaid Media

Thor Marketing — Qualified Lead Engine

+35%

Qualified leads

Full-funnel paid and organic across Meta, Google, LinkedIn, and TikTok for SaaS, e-commerce, real estate, fitness, and hospitality clients.

Niche: B2B SaaSPaid Media

Paid Media Efficiency — Thor Marketing

27.8M

Impressions on $1,600 ad spend

Designed and ran a lean Meta Ads campaign for a B2B SaaS client at Thor Marketing, driving outsized reach through tight audience targeting and iterative creative testing. Client name withheld per NDA.

Niche: Faith-Based E-CommerceTikTok

The Catholic Woodworker — Liturgical Storytelling

1.2M

Views on a single video

Built a 95-video TikTok pipeline for a faith-based woodworking brand using a locked 6-part format — hook, quote, context, reveal, lesson, CTA — with zero content repeats. Individual videos scaled past a million views.

Niche: Community & B2B SocialLinkedIn