Real work.
Real results.
Selected campaigns and content systems from agency, SaaS, entertainment publishing, and performance marketing work — measured in impressions, leads, and engagement, not vanity alone.
Featured Case Studies
Soft Garlic Naan & Butter Chicken Reel
31.5M
Impressions
A single recipe Reel built for saves and shares — cinematic cooking steps that converted scrollers into a multi-million reach moment.
From Pan to Plate — Flavor Storytelling
33M
Impressions
A sensory, story-led TikTok that treated a meal as an experience — driving massive organic impressions and likes.
Project 48 — Africa New Media Group
400K+
Peak weekly clicks
Entertainment publishing at scale for South Africa’s celebrity audience — multi-site traffic, community engagement, and a 10+ person content team.
Thor Marketing — Qualified Lead Engine
+35%
Qualified leads
Full-funnel paid and organic across Meta, Google, LinkedIn, and TikTok for SaaS, e-commerce, real estate, fitness, and hospitality clients.
High-Efficiency Conversation Campaigns
$10
CPC (best run)
Paid social creatives engineered for conversations — from lifestyle humor to tutorial-style statics — with clear spend-to-outcome tracking.
ISM Africa — Engagement Framework
+60%
Platform interaction
Community and thought-leadership systems that lifted interaction and supported pipeline through Meta and LinkedIn paid.
Content in the Wild
Instagram Organic
31.5M Reel impressions
TikTok
Short-form flavor storytelling
Paid Media
Conversation-led paid creative
Project 48
Entertainment publishing at scale
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