EXPERT CURATION

Here's how I can help.

Full-funnel social, content, and paid media designed for brands that want editorial craft and measurable growth.

WHAT I OFFER

Services tailored to brand stewards.

01

Social Media Management

Multi-account strategy, publishing systems, and community management across Meta, LinkedIn, TikTok, and YouTube.

What's included

  • Content calendars & workflows
  • Community engagement frameworks
  • KPI dashboards (GA4 / Meta Insights)
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02

Content Creation

Short-form video, UGC programs, and brand storytelling built for saves, shares, and conversion — not vanity.

What's included

  • Reels, TikTok & Shorts direction
  • UGC & influencer programs
  • SEO-informed copy & narratives
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03

Strategy & Audit

Full-funnel audits and roadmaps grounded in platform data, competitive gaps, and clear growth KPIs.

What's included

  • Competitor & content audits
  • Audience segmentation
  • 12-month strategic roadmap
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04

Paid Media & Consulting

Performance campaigns across Meta, Google, LinkedIn, and TikTok — plus advisory for in-house teams.

What's included

  • Meta · Google · LinkedIn · TikTok Ads
  • A/B testing & CPL optimization
  • Weekly advisory / creative feedback
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THE PROCESS

How It Works

01

Discovery Call

A 30-minute alignment session to understand your brand vision and goals.

02

Proposal

A tailored strategic outline and budget breakdown unique to your needs.

03

Kickoff

Project commencement, resource onboarding, and first content deliverables.

Common
Questions

For retainer services like social media management, I typically work on 3 to 6-month initial terms so we have enough runway to see measurable results from the strategy.

Content without strategy is noise. I usually bundle creation with strategic direction — and often paid media optimization — so every asset has a clear KPI.

SaaS, e-commerce, tech startups, media & publishing, nonprofit and faith-based orgs, real estate, fitness, hospitality, and multi-vertical agency work. The method stays the same: clear KPIs and content built to convert.

Engagement quality, community growth, qualified leads, CPL, conversions, and attribution via GA4, Meta Insights, and Looker Studio — not vanity metrics alone.

Yes. I often act as strategic lead or creative director alongside in-house marketers, sales, and content creators — including teams of 10+ in publishing environments.

Standard content production cycles are monthly, with assets delivered about 10 days before the month starts for final approval. Paid tests can move faster on agile sprints.

Ready to elevate your digital presence?

Let's discuss how a strategic curator can transform your brand's perception and performance.